Sarah Robbins: Losing a Billion-Dollar Business Wasn’t the Hardest Part—This Was
When Sarah Robbins lost her billion-dollar sales business overnight, it wasn’t just income she had to grieve—it was identity, leadership, and the thousands of relationships wired into her brain....

What would you do if you lost everything overnight? Not just your income, but your identity, your community, and the relationships that defined your world for years?
Sarah Robbins didn't have to imagine it—she lived it. In my latest podcast episode with this remarkable entrepreneur, we dive deep into her story of losing a billion-dollar sales business and discovering that the financial devastation wasn't even the hardest part. Listen to our full conversation here to hear how she rebuilt not just her business, but her entire sense of self in just one year.
The Neuroscience of Betrayal and Loss
When Sarah's business empire crumbled due to betrayal, her brain had to process more than just financial loss. As we discussed, betrayal literally rewires your neural pathways, affecting how you trust, relate, and show up in the world. The thousands of relationships she'd built weren't just business connections—they were neural networks carved deep into her mind-brain-body system.
What fascinated me most about Sarah's story is how she understood intuitively what neuroscience confirms: healing from profound loss isn't about forgetting or "moving on"—it's about reconceptualizing your identity and rebuilding from wisdom, not from scratch.
The Identity Crisis Hidden in Success
Here's what caught my attention: Sarah didn't just lose a business. She lost the version of herself that existed within that system. When external validation disappears overnight, your brain has to answer a fundamental question: "Who am I when all the markers of my success are gone?"
This is where the real work begins. Sarah had to separate her worth from her wins, her identity from her income, and her purpose from her previous platform. The neuroplasticity of her brain allowed her to literally rewire these connections—but it required intentional, consistent work.
The Power of Community in Healing
One of the most powerful moments in our conversation was when Sarah talked about grieving the loss of community. When you lose a business, you don't just lose revenue—you lose the daily connections, the shared purpose, and the sense of belonging that kept your nervous system regulated.
Sarah's recovery wasn't a solo journey. She actively rebuilt her community, understanding that co-regulation—the way our nervous systems calm in the presence of safe others—is essential for healing from trauma and betrayal.
Forgiveness as Neuroprotection
We spent significant time discussing forgiveness, not as a spiritual platitude, but as a neurobiological necessity. Holding onto resentment keeps your amygdala activated, your stress hormones elevated, and your prefrontal cortex—where your best thinking happens—compromised.
Sarah's approach to forgiveness wasn't about excusing the betrayal, but about protecting her own neuroplasticity. She understood that harboring unforgiveness would limit her brain's ability to adapt, learn, and create new possibilities.
The Multiply Method: Building from Wisdom
What emerged from Sarah's experience wasn't just personal healing, but a systematized approach to building sustainable success. Her new book, "The Multiply Method," isn't just about business strategies—it's about creating systems that honor both growth and wellbeing.
Sarah learned to build her new venture differently, incorporating what she now knew about resilience, community, and sustainable practices. She didn't just bounce back—she bounced forward, armed with hard-won wisdom about what truly matters.
Your Brain's Capacity for Renewal
Sarah's story is ultimately one of hope grounded in neuroscience. Your brain's neuroplasticity means that no matter what you've lost, you have the capacity to rewire, rebuild, and redirect your life. But it requires:
- Honest assessment of what really happened (not denial or minimization)
- Community support for co-regulation during the healing process
- Intentional practices that support new neural pathway formation
- Identity work that separates your worth from external circumstances
- Forgiveness as a protective measure for your own mental health
The Question That Changes Everything
As I reflected on our conversation, I kept coming back to this: What if the worst thing that happens to you becomes the catalyst for discovering who you really are?
Sarah's billion-dollar loss became the doorway to billion-dollar wisdom. Her business failure led to personal breakthrough. Her season of betrayal taught her about authentic community.
Sometimes our greatest breakdown becomes our most profound breakthrough—not because the pain doesn't matter, but because we have the neurological capacity to transform it into something meaningful.